Proofs Marketing: We wanted to get our name out there and have some of our riders wear our stuff. I think it sets us apart but it has pretty low barriers to entry. We are a little different in the fact that our clothes also contribute to non-profits and people dig that and the fact that we sell Wooden Sunglasses.

How did you decide on Pricing?

We wanted to keep things relatively competitive to the bigger names out there. We figured we were unique enough that it would make demand a price premium. We also looked at our next largest Wood Sunglasses competitor and their prices and wanted to be on par with them (they have since raised prices $20-30 a pair). But we thought if people can buy a pair of ray bans for 120-200 why not something really unique, handmade? We also considered warranty, margins, advertising expense, overhead costs etc in our pricing.